Umicore, a company based in Hoboken, Belgium, deals with material processing technology. The company is a part of a larger industrial park, which forms a city on its own, but lacks structural cohesion. Architectonic studio Conix Architects planned to create a new office building which would become a symbol of Umicore and present its dynamic and innovative corporate identity.
The architects identified the strengths and weaknesses of the terrain and based on them developed a master plan involving problem areas and specific issues. The focus was directed not only onto the image of the building, but on its placement in the eyes of the guests. The office building became an eye-catcher. Design clearly resembles a ruffled ribbon and stands out from the plenty of bland industrial buildings around.