“Here is a song from the wrong side of town Where I’m bound to the ground by the loneliest sound And it pounds from within and is pinning me down” (Home – Depeche Mode) At the beginning, there was only the Depeche Mode song “Home”. The store design was inspired by the dark style photos taken by Anton Corbijn who charcachterised the English group’s graphics. A place like home and, at the same time, a fantasy place that projects the client faraway.
It is conceived as a display cabinet that uses pure elements in order to emphasize each cloth by creating a contrast with the steel structure. This structure both gives light to the main room and folds against the walls becoming a clothes hanger. The black color underlines the lighting system and creates a balance with the resins that cover both floor and left wall. Each element is used in order to emphasize the objects shown in it. This makes “Home” a unique store of its kind.
Project: Luigi Valente
Design Team: Cristian Farinella, Lorena Greco
Photo: Stefano Pedretti
Site: Venafro, Italy
Client: Salvatore Gaglione