The Lisbon Walker Flagship Store in Lisbon

The Lisbon Walker – Flagship Concept Store, a totally new premium concept brand, centrally located in the downtown of Lisbon, is where the very best of Portugal comes together, mainly in the art of men shoes and wine, besides belts, accessories and concept items, entirely designed and produced in Portugal. The goal was to create a space where products could be shown in a clear, objective and true way. Exhibiting shoes and wine bottles side by side in the simplest way possible, by making them float on the walls, was the architectural concept.

Architecture: Filipe Melo e Oliveira
Client: The Lisbon Walker
Location: Lisbon, Portugal
Year: 2014
Net area: 59m2
Photography: João Morgado – Architecture Photography

Haberdasher Sarilhos de Linha by Helder de Carvalho

A haberdashery to rebuild and remodel. The concept begins on how to expose a panoply of small articles,
between sewing thread, wool, fabric and others buttons.
How to display such items?
On a shelf?
What is a shelf?
3 points withhold a plan, and this way the base is formed.
Why not in cloth?
A great variety of shapes and colours want to take it´s place. Between the warm green of nana´s living room,
a plan is assumed transforming into the whitest white!

architect: Helder de Carvalho e Vasco Melo
location: Penafiel, Portugal
projekt: Haberdasher Sarilhos de Linha – Galeria Gabinete by Helder de Carvalho e Vasco Melo
photos: © Jose Campos


Adam’s Apples by mode:lina architekci

Jabłka Adama (Adam’s Apples) is a new store with Apple computers in Poznań. Its young owners wanted to build fresh, interesting appearance for his business, that’s why they picked designers of mode:lina architecture studio to create the interior design. Branding for Jabłka Adama was created from scratch by MINIMA.

Architects were inspired by wisely invented name of the store – combination of apples from Apple company and a name of the owner – Adam. Main theme of this interior became apple fruits and everything that goes with them.

Typical exposing table was exchanged for a stall on wheels, built with wooden frames. Similar to the stall, a customer service point was designed – it’s a simple, big wooden box. Wooden boxes, usually used for selling fruits, this time, they went on to store’s walls as an exposition of accessories.

As paper bags are usually used as a package for apples, architects came up with an idea to reuse them and apply on store walls. Duplicated and superimposed, they create an outstanding yet raw and eco detail.

Along huge windows, designers placed long, comfortable bench with pillows that makes interior more cosy and provides more comfy time while shopping.

project: Jabłka Adama (eng. Adam’s Apples) – Apple computer store
design: mode:lina architekci architecture studio (Paweł Garus & Jerzy Woźniak)
project team: Paweł Garus, Jerzy Woźniak, Kinga Kin
completion: April 2013 / Kwiecień 2013
location: Poznań
area: 60 m2
photos: Marcin Ratajczak
branding: MINIMA


1% showroom by Noiz Architects

This is a renovation/interior design project for a 37m2 showroom for a women’ fashion brand “1%” by Shuhei Ogawa, located in Shibuya-ku, Tokyo.

We choose cool colors for the interior to create a clear contrast with the bright color palette of women’s clothing. The pipe chandelier, hung from the center, illuminates the space effectively, while adding a bright accent color in the neutral setting.

The main wall, partition walls and a stage are all composed of concrete block.The joint mortar is spread thinly to create a blurred grid pattern on the surface, creating a gentle and feminine texture on the rough and masculine concrete block surface.

Other elements are painted pale blue, which is the signature color of 1%.
The floor is coated with epoxy resin, creating a reflection as if the space is filled with water.

In order to define a spatial division between the showroom and the neighboring brand shop, we divided the bottom of the beam along the centerline and painted the half part on the showroom side pale purple. Also blue glass partition wall is inserted at the centerline, creating a delicate spatial division defined by beautiful colors.

Project title: 1%
Category: interior design/renovation
Building type: Shop (women’s apparel)
Floor area: 37m2
Location: Tokyo, Japan
Status: built
Photographer: Daichi ANO


Llibreria del Born by Jorge Pérez Val

We’ve just finished the interior design for a bookshop for Bestiari SCCL, group of catalonian bookshops, in the new Born Cultural Centre, placed in a magnificient cast-iron structure market of the late nineteenth century (1874-1876) in Born neighbourhood, a trendy area of Barcelona.

The cultural centre is builded around archeological remains founded during the refurbishment of the old marketplace. It consists of two exhibitions rooms, one multifunction room, one bar and one bookshop, besides the archeological remains.

We had the assignment to design the furniture, distribution and enlightenment for the bookshop. This was supposed to be a low-cost project because of the short-term franchise for the book-sellers company.

Old pictures of the former market with its commercial activity have inspired us to design this shop, pictures of workers carrying boxes, pictures of piles of boxes… This commercial activity remains in the bookshop nowadays.

We have used wooden boxes as furniture in a scenographic way. Boxes store and show books and objects instead of fruit and fish. We’ve tried to keep the market concept, the concept of bringing things in boxes and transferring it to someone else, we didn’t want to make a reproduction of an old market shop, …we just wanted to keep its spirit.

We like a minimalistic way of designing, just wood for furniture, and just one kind of box generates the different pieces of furniture that functional requests demand.

Furniture was manufactured by an industrial packaging company, achieving low-cost production fares. We have used standard solutions of packaging boxes to design furniture details. Most furniture is mobile and its position can be changed depending on functional requests.

Roseta y Ohiana, graphic design studio, has incorporated the graphic elements to the project.

Architect: Jorge Pérez Vale
Project: LLibreria del Born. Interior design. Bookshop at Born Cultural Centre
Opening: September 2013
Place: Born CC. El Born, Barcelona, Catalonia, Spain
Photographer: Adrià Goula


L’akmus store by Andrei Ivanitskiy

L’AKMUS is a multi-brand store of shoes, bags and accessories in the luxurious shopping mall, the Library in Dnepropetrovsk, Ukraine. Its collection consists of brands such as Furla, Coccinelle, Michael Kors, Paul Smith, M Missoni, Serapian and more. The shop is designed and carefully crafted by the architect Andrei Ivanitskiy.
The rich interior demonstrates unique aesthetics and modern fusion to align with the store’s lavish image. The minimalistic design provides a spacious environment to maximize the shopping experience of its customers. The simple, minimalistic approach is achieved by the symmetrical and clean lines. The biggest challenge with integrating sharp lines into a design is the possibility of creating a cold and an inhospitable atmosphere. However the designer successfully blends the neutrality of the wood with the lines and as a result creates a warm, contemporary design. As a result, the environment became an excellent background for bright trade products. On top of that, the modernity is not only due to the symmetry of the shelves and cabinets but their ability to serve their purpose while being space-efficient.

project: L’AKMUS store
location: Dnepropetrovsk, Ukraine
architect: Andrei Ivanitskiy
furniture producer: Zebra mebel
completion: june 2013
area: 54m2

Sauflon Centre of Innovation by Foldes Architects

The ethereal centre of innovation project, unveiled in Hungary, stands for the mutual inspiration of science, technology and art. A twenty four meter passage surrounded by the reflections of reflections. Foldes Architects involved a glass sculptor to compose the illusion effects engaging the visual notion of all visitors.

Despite the economic challenges of the last years, the contact lens industry remained remarkably prosperous. A leading producer of contact lens and aftercare solutions, Sauflon, decided to establish a part of their lens production in Hungary. A decision, which was followed by the foundation of a subsidiary company in 2005. The opening of the Hungarian production facility ensured a 35% yearly growth, therefore in March 2012 the British parent company decided to create a centre of innovation in Hungary to present the latest technologies in the form of a first class business and clinical training series of inspiring spaces. Five local architectural studios had been invited to tender for the project, which was eventually won by the renowned Foldes Architects.

Laszlo Foldes, chief designer of Foldes Architects, explained the concept that lay behind his company’s presentation.

‘The task was to create an iconic yet functional centre of innovation which mainly serves as the showcase for the high-tech, innovative production methods used in the manufacturing of the latest generation, high-quality contact lens products of Sauflon. 700 people in 4 shifts work daily at the factory which shares the space with the centre of innovation. Though lens production can’t be compared to average factory operation it still meant the industrial to us. It challenged our minds how to couple it to a pure, event and conference oriented, guest welcoming, elegant space. The concept derived from the definition of lens, the means of vision, and also we took inspiration from the high-technology of the lens industry, therefore clean, intelligent, integrated solutions as well as playful reflections, gloss surfaces and transparency played great importance during the design. This concept is supported by the resin flooring, the glass bridges, the opened-up volume and the tremendous flow of light streaming through the glass façade and the glass roof.’ He said.

Some 20 kilometres South of the capital, Budapest, in the heart of a modern industrial park, among bunches of metal masts, this hidden beauty is waiting for visitors from other lands. The physical production process is settled in the same building, only a door divides it from the centre of innovation space.

To the façade a huge glass surface is used to maximize the amount of light flowing in. After entering, the 10 meter high volume remains open and a 24 meter-long passage welcomes visitors with a sloped glass surface at the end which tricks the vision. On the right hand side the core functions are located: first a lounge with a 24m2 glass wall presenting the visual ID of the company, then a cloakroom hidden by ‘floating’ glass doors and finally the rebel pink glass covered cafe including kitchen and the mechanical room behind. Above, a wooden box is cantilevered, a house within the house, which serves as an auditorium with 32 seats and an integrated interpreter-cabin for conferences.

The box can be entered from the upstairs guest area, through two green glass bridges. The next bridge gives access to the fitting room where clinical training is delivered and the newest lenses can be experienced. A 12 seat meeting room can be reached through the same bridge. On the ground floor a white door opens up the secret of the Sauflon Centre of Innovation – visitors can enter the production area here which provides a unique opportunity to gain an insight into the technologies used by one of the most pioneering companies in optics. An iconic text welcomes their arrival: ‘Innovation is at the heart of everything we do.’

Collaborating glass sculptor, Andras Bojti remarked: ‘Our aim was to create and present all details in relation with each other, which resulted in a special experience for visitors, they sense the unity of the layers and surfaces based on these relationships, while moving around the centre. Thanks to the shared work with Laszlo Foldes and his team the result challenges the visitors in all possible ways: visually, spiritually and intellectually. This is an emblematic project that stands for the shared thinking process of a sensitive architect and an independent artist, also of the collaborative work model, and the implementation of a sculptor’s vision into a physical space. The therapeutic effect is the core of this project; the creation of an atmosphere to influence people enjoying exceptional Laszlo Moholy-Nagy, Hungarian origin artist of the 20th century drew the attention of the public to the importance and meanings of vision through his art works, theories and books, among which the Vision in Motion, speaking about the ‘man’s fundamental qualities, of his intellectual and emotional requirements, of his psychological well-being and his physical health.’ All of these facets of the human experience were used in this exciting new project.

Project name: Sauflon Centre of Innovation
Location: Gyal, Pest County, Hungary
Program: Innovation Centre attached to Sauflon contact lens factory
Type: competition commission
Area/Size: 730 m2
Year: Design: 2013 • Completion: November 2013
Cost: 850.000 EUR
Client: Sauflon CL Kft.
Project by: Foldes Architects
Principal Designer: Laszlo Foldes
Project Design Team: Johanna Csuri, Tamas Holics
Co-designer glass sculptor: Andras Bojti
Images: Tamas Bujnovszky
Text: Viktoria Szepvolgyi


Caché | Architectural Coverings by Factor:Recurso

Located east of Centrito Valle, in San Pedro Garza García, NL, Caché Architectural Coverings aims to offer an exclusive experience in selecting and consulting design finishes.

The renovated showroom concept identifies the phenomenological aspects that influence the process of decision-making and aims to materialize the necessary circumstances to promote a kinesthetic experience, maximizing the relationship between product and customer.

It immerses the user in a continuous path and surface selection process through an interface of information organized in particular units (pixels) of material on a consistent line of sight.

The voluntary absence of brands democratizes the product range offer, providing choice in relation to the strict identification of design elements that characterize the products, such as texture, shape, color tone/value/saturation, line, and pattern. The model is replicated throughout the space, exposing the user to patterns or drawings with a specific intention of classification and countless graphic possibilities.

This intelligent, interactive and dynamic collection incites a comparative grab n ‘go process. Visualization, comparison and product selection is supported by a continuous lectern and horizontal work surfaces that shelter the life-size samples of the products for further detailed inspection.

The result is a sober and elegant atmosphere, which focuses attention on the visual properties of the finishes. The exhibition space is complemented with a lounge area. Decorative finishes such as blinds or reliefs are located on movable totems that can be transported through space and different lighting qualities to form part of the selection process.

Project: Caché | Architectural Coverings
Architects: Factor:Recurso
Team in charge: Rodney Robles, Mónica Mora, Julia Pizaña, Gerardo Lan, Rodolfo

Collaboration: Mariana Maciel.
Branding: Stelier.
Photographs: © Carlos Rodríguez Garrido
Year: 2014
Area: 340 m2
Location: San Pedro Garza García, MX
Typology: Showroom.
Mexico; 2014


Premier Dead Sea Cosmetics Store by Oron Milshtein


Premier Dead Sea Cosmetics’ international brand’s concept store in Eilat.

The store’s design sets the standard for cosmetics in Israel – both in terms of its innovation and in terms of monetary investment.

This is the first collaboration between the Premier Dead Sea cosmetics brand and designer Oron Milshtein, heralding the opening of a string of new stores by the brand, designed by Milshtein.

Inspiration for the store’s design was drawn from the Parisian pharmacies of the 1920’s, combined with elements of art deco.
This can be seen in the various brass pieces: the slim geometric embellishments, the prominent color pallet (gold, black and white) and in the items’ vertical positioning.

The use of brass – a gold toned metal with deep shades and a rich texture – as the dominant material instills an elegant tone in the store’s appearance that combines well with the company’s products. All of the display stands are made of brass, in addition to the faucets, tables, signposts and of course, the premier makeup table constructed from dozens of metal profiles and weighing over 300kg. The brass furniture and design items were prepared by handpicked craftsmen and were all handmade with the highest level of craftsmanship.

On both sides of the store, in between the main stands, are treatment booths with a more intimate vibe where the company’s representatives can assist each customer in finding products, personally tailored to her needs.

The main concept is water, imbuing a peaceful, clean purity. This comes into play through a waterfall, gently spilling onto black shale stones (handcrafted by an artist), the smooth stream pebbles strewn throughout the store and two basins placed at the center of the space. These elements seem to bring nature into the store and are reminiscent of the source of the store’s products – the Dead Sea.

The counter is situated at the heart of the space with two basins. There, clients can experiment with the products, and after washing their face with water can personally experience their efficacy.

Most of the activity takes place around the basins, resulting in a pleasing and dynamic shopping experience.
The stone’s dark shades – the shale and stream pebbles, along with their rough texture, accentuate a dramatic contrast with their bright and gentle surroundings.

The flooring is made of nut brown triple layered parquet unique in its multiplicity of shades and winding lines, whose appearance reminds the viewer of the breathtaking desert landscape surrounding the Dead Sea.
A salt room, known for its healing properties, is located in the store’s backside. The entire space is covered in a unique salt that provides a glaring white appearance and provides customers with a sense of peacefulness and intimacy. This room serves as a spa for treatments or rest.

The overall experience provided by the store’s design is that of relaxation and cleanliness. This is produced through the white drapes covering the space, the lit tables, the showcase stands and the gentle, golden construction made of slim brass poles.

The designer probed the smallest resolutions when designing the space. Product placement around the store is also part of the overall aesthetic concept, including the product’s positioning in a manner that compliments both the packaging and the space. The design is very clean and meticulous to emphasize the great variety of products and create a distinction between each unique product line.

Oron Milshtein
Premier by Dead Sea Concept Store
Ice Mall, Eilat
80 sq. meter | 2013
Photography by Elad Gonen


Full Of Style by mode:lina architekci

Full Of Style is the first Polish online shop athering native fashion designers. When its owners decided to open a completely non-virtual store in “Złote Tarasy” shopping mall in Warsaw, they asked for an assistance to mode:lina studio.

In the shop’s offer, there are both things from famous designers and young artists as well. The variety of clothing required to create a neutral, well-exposing background. Hence the idea to use light woodish texture, which particularly pleased the owners who love raw, Scandinavian style. Concept for arranging this simple material, was playing with texture layering. It “wanders” in different directions on the walls and floor, smoothly passing into the counter, which is finished with smooth white Corian, contrasting with dynamic lines.

In Full Of Style mannequins are not considered. All the clothes are displayed on the models. Also, you will not find them in the interior of the store. Instead of mannequins, architects designed convenient hangers and cubicle racks. Bright texture of raw wood is complimented with contrasting black frames, huge industrial lamps over shop counter and well-exposed store logo. An inscription at the exit is a simple idea for a non-obvious communication with customers.

Project: Full of Style designer clothes store
Design: mode:lina architekci architectural studio
(Paweł Garus & Jerzy Woźniak)
Project Team: Paweł Garus, Jerzy Woźniak, Kinga Kin
Completion: Wrzesień 2013 / September 2013
Location: Warszawa, Złote Tarasy
Area: 50 m2
Photos: mode:lina


Pracownia Wnetrz by mode:lina

“VOX showroom (Jasnogórska 2A st.) undergone a complete metamorphosis and from August 10th is the only one of a kind Interior Workshop in Krakow. The new store is filled with unique Polish and European brands, rarely or not at all available in other interior design stores. In this shop you can buy furniture, renowned German kitchens, doors, flooring, textiles, lighting, glass and ceramics, decorative items, windows, garage doors, paint and even … special room fragrances!”

“Concept of the store was designed by people who like unusual kind of projects – mode:lina
architectural studio. This shop was created to help people meet with architects so they can talk about their ideas. Here, everyone can use free consultations with designers who will help realize these ideas. There is a standard flat waiting for guests and a Recreation Zone, with coffee, snacks and trade press. The Interior Workshop will also organize creative workshops for children and adults. Conference room will be available as well. For children, the biggest attraction is certainly cinema called Young Users.”

The client had one aim – to create surprising space using low-cost funds. Therefore, architects proposed replacement of normal partitions with unusual installation. These high walls are made of scaffolding covered with banner mesh and filled with OSB cubes. Wooden boxes are used to present articles by the principle of “open space” that is permeating, readily available products. External walls of the building were treated with strong, graphic gesture. Sheet painted black with huge lettering stands out from other, surrounding stores.

PROJECT: Pracownia Wnętrz (Interior Workshop)
DESIGN : mode:lina architekci architectural studio (Paweł Garus & Jerzy Woźniak)
PROJECT TEAM: Paweł Garus, Jerzy Woźniak, Kinga Kin, Agnieszka Owsiany
COMPLETION: August / Sierpień 2013
LOCATION: Kraków, Poland
AREA: 1200 m2
PHOTOS: Marcin Ratajczak (

Tienda Plasma by Plasma

TIENDA PLASMA is a multidisciplinary store that aims to promote and distribute the creative work of local designers and artists and is part of the growing concept of “Lifestyle Stores”.

Tienda Plasma wants to contribute to the growth of a cultural foundation that enriches the concept of “Buy Local” selecting local, original and independent design pieces and art at fair prices.

Our store is a showcase and platform for emerging designers and artists in which they can show and sell their work and ideas.
We are committed to a fair price: art and design bring us closer!

In our new shop at OVIEDO Mall in Medellin, we gathered the best illustration Works (posters, postcards, t-shirts, picture objects), decorative objects, furniture and design pieces (lamps, tables, kitchen accessories, home
accessories, plants and gardens, etc.), plus music, books, notepads, notebooks and many products ideal to own, share or give away .
Credits and contact:
TIENDA PLASMA (CC Oviedo, #2356)
Design : Plasma Diseño S.A.S.
Client: Tienda Plasma S.A.S.
Design Team: Carlos García+ Alexandra Sánchez + Carlos Daniel Montoya +
Clara Cuartas.
Production: NODO ( + Gustavo Cadavid + VIDA ÚTIL (
Medellín, Colombia

Run Colors sneaker shop by mode:lina architekci

Encouraged by their succesful Warsaw-based store and internet store – owners of Run Colors decided to show their offer of limited series of Nike, Adidas, New Balance shoes to citizens of Poznań.

Designers created a concept for their new store in Stary Browar shopping centre as a space with strong connection to recognizable Run Colors name and logo – „running colors” theme.

Shoelace – a feature distinctive for the brand – inspired mode:lina designers to create a dynamic and multicolour installation made of colorful ropes that remind of shoelaces. Their prismatic shape refers to a fast movement of a runner – colorful lines bounce from one wall to another also merging
into floor space. Dark grey walls make a great background for a wide range of shoes in different colours as well as coloful rope installation.

Store interior is furnished with dark grey painted antiques – it is an echo of Warsaw-based shop. Massive old furniture with tiny colorful touches makes a good counterpoint for light rope installation.

PROJECT: Run Colors sneaker shop
DESIGN : mode:lina architekci architectural studio (Paweł Garus & Jerzy Woźniak)
PROJECT TEAM: Paweł Garus, Jerzy Woźniak, Kinga Kin, Agnieszka Owsiany
COMPLETION: October 2013 / Październik 2013
LOCATION: Poznań, Stary Browar (
AREA: 110 m2
PHOTOS: Marcin Ratajczak (

KitchenAid Boutique by Tékne

Create a new boutique concept for the brand, based on the experience of different environments within the same space, but without losing the unity between them. the proposed route very different from the concept store, because they provoke feelings, instead of only displaying products in line. Displayed each space represents a kind of space depending on the product to sell, but it exhibits in its real context.

The first thing is that we should identify the product to sell. In this case it is an appliance. the question was how to create spaces to be easily identifiable this article and not get lost in a world overloaded with things and above all without falling into a traditional exhibition, where only hundreds of devices are placed one after the other without any meaning or intention?

The second thing were different “types” of items within the same universe. ie the mark handles certain appliances, but within the same type has several models depending on market. then the question was how to separate these models within the same space, to make them identifiable, without thrashing.

From these two main ideas, we determined that both showcase the products, and to differentiate them from each other,
we have to create “environments” according to the product, generate immediate context as an excuse to showcase the product, but without losing the “naturally” in the environment.

These environments are generated by independent spaces, in this case the immediate context are the kitchens. The question was how to link these environments or kitchens, without seeming a department store, but on the contrary, the environment should “immerse” the visitor in a situation not only view, but also to touch and smell to actually transported to this space and live it.

Was therefore extremely important to choose the materials and coatings chosen according to the environment. Also the
last question of the project was how to link these spaces or environments that each one feels part of a whole and within a planned route, always starting with an overview of the local, visual and taking a shot, not to lose sight
of the goal in each environment.

The choice of materials were wood, stone slab, polished porcelain. from the entrance to the store, offers a view of almost every space, but marks a road or path, not straight, but causing the direct gaze into space where it is leading, with the partial closings each space or environment created.

The link between each environment is achieved through the wavy path, which in turn has a mirror on the ceiling, marked by indirect illumination is achieved to strengthen its silhouette.

Location: Monterrey, NL. Mexico
Date: 2011
surface: 270 sqm
Architect: Tékne, sociedad de diseño
Cosntruction. RQ arquitectos
Photographer. Francisco Peña


Family Center, The Store by Ali Alavi

There are a few reasons why I enclosed the long (30 meters) front wall. One, was that the existing building’s elevation was really unpleasant, and I had no permission to touch it! Secondly, by enclosing the front facade, I gained 30 meters of wall space inside. According to my daily observational statistics study, majority of shoppers chose to go inside the store just because of curiosity, and to see what’s happening behind this facade. Curious forms.

The main idea comes from nomadic architecture of the region with similar materials and contexture. Wood ceiling plank and panels, sloped roof (gable/ shed/gambrel), are all used in many of the buildings in Northern Iran.

Client: Ali Babazadeh – Makan Gorjestani
Architect: Ali Alavi
Project Director: Ali Alavi
Construction Contractor: Salimi Brothers
Carpentry Contractor: Rohollah Eskandari
Painting Contractor: Sadeghi
Opening: 19-March-2013
Position: Noor-Mazandaran-IRAN


Vyta Boulangerie Italiana by Colli Daniela architetto

Vyta Italian Boulangerie offers the oldest and most traditional food product, bread and its derivatives, in one of the most representative places for our society, Porta Nuova Train Station, the symbol of Turin’s hectic urban life.

”Through simple products offered by Nature, such as water, wheat and fire, thanks to Man’s expert hand, patience and creativity, forms, savours and fragrant flavours have been created for millennia, giving birth to bread, ancient and modern nourishment for manhood.” This food philosophy was the starting point that inspired the architectural concept.

A contemporary look has been reformulated for the most “minimal” product on our tables. It originates from a restraint design and an innovative, cool elegance, the result being a sophisticated minimalism and a formal reduction to the essential.

The project features contrasting materials and colours: oak and corian as representatives of tradition and innovation, an integration of nature and artifice. The juxtaposition of soft oak and black declined in its various material aspects creates an exclusive, theatrical environment, where the warmth of the natural texture is enhanced by the contrast with glossy black surfaces and volumes. These come up as large ceramic tiles on the floor, corian for the counter and black polymer for all the vertical panels that fold the space like in a treasure chest.

The hood is one of the most significant components of the setting, due to the shape and size of its natural oakwood planks that evoke the interweaving of traditional bread baskets. This volume has been brought down to a human architectural scale, so that the space has a less monumental and more intimate look.

The rosette, a typical breadshape that was mainly consumed by workers in 1700, has been manipulated into a three-dimensional pattern in an oversized version: as an oakwood element it overlaps and repeatedly comes up until it fades against a glossy black polymer background. As a mirror panelling it completely lines the space and transforms it into a kaleidoscope of endless reflections that create an ever-changing environment.

The light system contributes to soft and intimate atmospheres: it diffusely radiates on the counter, enhances the hood and the rosette elements by means of recessed metal halide light sources by IGuzzini, it is an eye-catcher above the tables thanks to sculptural Tropic Bell lamps by Foscarini, it gets highly technological to celebrate bread and its derivatives through a cluster of LEDs. The custom-designed hexagonal tables sport a shape and distribution that refer to the pure geometry of bee-hives. At the same time the ensemble evokes the ancient rite of eating together, a less common practice nowadays, but increasingly necessary in the third millennium’s life.

LOCATION: Torino Porta Nuova railway station via Sacchi – Turin – Italy
SURFACE AREA: 150 square metres
DESIGN PERIOD: may – december 2010
COMPLETION PERIOD: april -august 2011
USE: boulangerie
FINISHING MATERIALS: Floor: high quality fine porcelain stoneware size 60×120 cm
polished colour black; wall: glossy black polymer and natural
oakwood; ceiling: black painted plasterboard
DESIGN TEAM : arch. Daniela Colli, arch. Francesco Belvedere
CLIENT: Retail food s.r.l.
CONSTRUCTOR: arcHITects s.r.l.
PHOTOGRAPHER: Matteo Piazza – Milan

Lagunarosa store by Plasma

Lagunarosa is a multi-brand store targeted at women whowant to look good, who care about their figure and wish to inpire love and desirethrough their underwear and swimsuits.
Inspired by thehoneymoon in heavenly places with beaches surrounded bytropical forests, coral reefs, white beaches, contrastingflavors and colors, PLASMA DESIGN was commissioned by LAGUNAROSA to design the conceptualization and creation of their branding and store prototype, the first of which was inaugurated in Bogotá, Colombia.
The materials used were “canabrava” (a tropical wood cultivated in different Colombian towns and used over the years in traditional Colombian construction), ceramics, steel, oak, glass, tropical plants cultivated for residential and commercial use and traditional hand crafted baskets from Colombian coastal towns.

Concept and design: Plasma Diseno (
Project directors: Carlos García + Daniel Mejía
Designers: Daniel Mejía, Carlos García, Javier Gómez, Laura Palacio, David Patino, Juan E. Ballesteros.
Production: NODO ( + Plasma (Clara Cuartas) + Contacto Arquitectura
Location:Bogotá, Colombia


Artwood Showroom by LDA.iMdA Architects

LDA.iMdA Architects converted a former warehouse into a brand new showroom for a wooden furniture company Artwood. Located in San Miniato, on the north of Italy, its outer black, windowless, cloak-like facade covered in curtains is perforated only by a distinct black-framed entrance. The design concept, inspired by forest camping and the return to the nature of wood itself, embodies a building created by nature itself.

Robust wooden lightning boxes, hanging above the exhibits, offices, and showroom facilities are accented in the vast open space and divide the space functionally. Interior surface is covered by a wide range of wooden surfacing finishes, which turns a commercial space into a genuine pleasant experience for the visitors.